As the global soccer universe prepares to descend on the region and MetLife Stadium in East Rutherford this summer for FIFA World Cup 2026, American Dream officially opened the first U.S.-only, soccer-focused flagship adidas store Jan. 29.
Highlighted by an immersive, soccer-driven retail experience that spotlights the sport’s culture through premium footwear, performance apparel, and exclusive collections, the new adidas store will feature gear for everyone from the most avid soccer fans to the game’s newest supporters. The 9,000-square-foot store is located on Court D, Level 2 of American Dream.
“As excitement around the World Cup continues to grow, American Dream is proud to welcome adidas and a store concept that celebrates the global passion for soccer,” said Adam Petrick, chief marketing officer of American Dream. “This opening reinforces our commitment to bringing iconic brands and culturally relevant experiences to our guests, especially as the world turns its attention to the global game.”
The store offers an immersive retail experience where sport meets style, featuring premium athletic footwear, performance gear, and adidas Originals. It is not known if adidas will retain the soccer-specific theme of the store when the World Cup is over.
The first 200 visitors to the store received a custom adidas Zine filled with exclusive content, World Cup schedules, and other surprises. After the initial opening, a grand opening celebration will take place on Feb. 25, with athlete appearances and additional details to be announced.
The adidas opening is part of a broader slate of World Cup-related programming and activations planned at American Dream in 2026, further establishing the property as a premier gathering place for sports fans and global events.
MetLife Stadium will host eight World Cup matches beginning on June 13 culminating in the final on July 19.
