E! Entertainment Television co-founder, VERZA TV founder and 2022 Real Estate Influencer Alan Mruvka announced the launch of Filmology Labs: Content Creation Studios, a next-generation studio campus located in Paterson.
The new studio complex will also house Mruvka’s recently announced vertical micro-drama platform VERZA TV, with plans to produce more than two vertical micro-dramas per month, alongside projects from other micro-drama producers, production companies and independent content creators.
The announcement follows the groundbreaking of Netflix Studios in May 2025 at Fort Monmouth, continuing New Jersey’s role as an entertainment-creation hub.
Filmology Labs will be developed inside the historic Reinhardt Building at 61 State Street, a landmark property that once served as a major silk mill during Paterson’s rise as the renowned “Silk City.”
Now commonly known as the Padded Wagon Building along Interstate Route 80, the property has been acquired by Mruvka and will be transformed into a state-of-the-art production hub spanning approximately 250,000 square feet, representing an investment of more than $250 million.
“Paterson is one of the most extraordinary cities in New Jersey and a vibrant community,” said Mruvka. “Our goal is to engage local schools to help train young people for careers in this fast-growing industry while drawing investment into Paterson and showcasing the city to the world.
“Filmology Labs is about creating opportunity — creatively, economically and culturally.”
Designed by architect Conrad Roncati of Architectura, Filmology Labs will differ significantly from traditional big-box sound stages. Built as content-creation studios, the campus is designed for speed, efficiency and scale.
Filmology Labs will feature 21 production sound stages with prebuilt, fully lit, permanent standing sets optimized for vertical storytelling and creator-driven production. This approach eliminates the time and cost typically associated with set design, construction and lighting — allowing micro-dramas and digital content to be produced quickly and economically.
“We are thrilled to welcome Filmology Labs to Paterson,” said Mayor André Sayegh, Mayor of Paterson. “This significant investment will create jobs, spark innovation and help position our city at the forefront of the evolving media and entertainment economy.
“Projects like this generate new opportunities for residents, support local businesses and accelerate Paterson’s continued growth and revitalization.”
Located just 20 minutes from Manhattan, Filmology Labs also offers production access to New Jersey’s film and digital media tax credits, including incentives applicable to vertical dramas.
The campus will include sound stages, AI studios, podcast studios, a green-screen stage and an LED Volume Wall stage.
Additional amenities include creative office space, a commissary capable of serving 200 people and a fitness and yoga studio.
