Campbell Soup Co. plans on dropping “Soup” from its name. After all, the Camden-based company does a lot more than just soup, as it owns brands such as Milano cookies, V8 beverages, Goldfish crackers and the newly acquired Rao’s pasta sauce.
CEO Mark Clouse told investors on Tuesday that the company will never take its eyes off the critical business, but sees the growth outside the soup business as critical, too.
“Today, we’re so much more than soup,” Clouse said. Campbell’s was the first to sell canned soup more than a century ago. The company’s cans later were featured in iconic pop art by Andy Warhol.
“It sends a strong signal for the next chapter in the company’s future. We want all 16 of our leadership brands and all of our employees to see themselves in the name of the company, all born of an unmatched heritage of innovation and leadership,” Clouse said.
Despite the rebranding, Clouse said soup sales will remain crucial for meeting financial goals.
Campbell’s said it predicts an increase in soup consumption as the U.S. population ages. The company aims to see major growth from its Goldfish snacks, projecting it to be their largest brand by 2027.
