Jersey Mike’s Subs once again proved its commitment to giving back – and the power of its national brand.
On the weekend of Sept. 28-29, Jersey Mike’s and its customers across the country raised $4.4 million for the Breast Cancer Research Foundation, the highest-rated breast cancer research organization in the U.S.
The money represented a whopping 20 percent of sales at nearly 3,000 locations nationwide.
Jersey Mike’s founder and CEO Peter Cancro said the company was thrilled to be able to help, giving a note of thanks to the customers, too.
“With the help of our generous customers, we raised $4.4 million in support of lifesaving science to prevent and cure breast cancer,” he said. “Thanks to all of you — you truly make a difference.”
BCRF CEO Donna McKay obviously was thrilled, saying the effort showed the nature of community spirit.
“We are so grateful to Jersey Mike’s for their incredible work in galvanizing their national network to support breast cancer research,” she said. “The authentic commitment across the board — from the Jersey Mike’s leadership team to their franchise owners and customers — represent the power of community.
“By supporting the largest private funder of breast cancer research in the world, and by offering BCRF a potent media platform to share sensitive and thoughtful storytelling, Jersey Mike’s has made a substantial impact on fueling lifesaving breakthroughs and highlighting the critical need to accelerate research.”
According to BCRF, one in eight women in the U.S. will develop breast cancer during their lifetime. But thanks to research, deaths from breast cancer have declined by 43 percent since BCRF was founded in 1993.
