Berkeley Heights-based K9 Resorts Luxury Pet Hotel, the luxury boarding and dog daycare franchise brand, proudly announces the appointment of Dan Wheeler as chief marketing officer.
K9 Resorts is poised to expand its market presence under Wheeler’s innovative leadership, ensuring continued growth of its franchise opportunity and innovation in the luxury pet care market.
Wheeler brings over 25 years of marketing experience, most recently serving as CMO at Uncle Julio’s Restaurant Group, where he revitalized a 35-year-old legacy brand through elevated guest experiences and innovative marketing strategies. Wheeler is an expert in understanding consumer behavior and leveraging digital media to drive brand engagement.
Having proven success in enhancing marketing strategies and the customer experience, Wheeler will focus on expanding K9 Resorts’ brand awareness and further driving revenue growth across both franchise and corporate-owned locations.
As a dedicated dog owner himself, Wheeler recognizes the importance of trust in pet care. Positioning K9 Resorts as the best-in-class option for pet parents is top priority as he steps into his new role of CMO.
“K9 Resorts has already set the gold standard in pet care, but as we continue to grow, so does the potential to further amplify our brand’s impact,” Wheeler said. “I’m excited to build meaningful connections within our communities to ensure that K9 Resorts remains the premier choice for luxury dog boarding and daycare.”
With the pet boarding industry projected to reach $35.8 billion by 2031, Wheeler’s appointment comes at a pivotal time for the brand. His leadership will play a crucial role in advancing K9 Resorts’ marketing efforts to tap into the next era of growth.
“Dan’s expertise and forward-thinking approach make him a tremendous asset to our leadership team,” Jason Parker, co-founder and CEO of K9 Resorts, said. “With him at the helm of our marketing efforts, we’re confident that our brand will strengthen its position as a leader in the pet boarding and daycare sector and enhance the exceptional experiences we offer to dogs in our world class accommodations.”
