MAD Global Strategy, a leading bipartisan public affairs firm, announced that Brent Petrone, a seasoned digital communications expert, recently joined the firm as senior vice president.
“We are excited to welcome Brent Petrone to the MAD Global team to lead our digital media practice,” said Mike DuHaime, founder and CEO, MAD Global. “Brent brings a deep understanding of today’s fast-moving digital landscape and the critical role it plays in supporting an organization’s overall communications goals. I look forward to seeing how he will advance meaningful digital solutions for our clients, helping them to achieve innovative results.”
Petrone has nearly a decade of experience leading the development and execution of high-impact digital media strategies for national trade associations, nonprofits, international philanthropies, Fortune 500 companies, foreign governments, political organizations and C-suite executives. His work spans high-stakes, fast-moving environments across sectors such as health care, education, technology and energy. He partners with clients to elevate their digital presence and drive strategic outcomes. His expertise spans a broad range of services, including:
- Comprehensive digital audits and ecosystem evaluations
- Listening and intelligence reporting to track perception and emerging trends
- Competitive benchmarking and landscape analysis
- Digital and social media strategy and execution
- Multichannel digital advertising campaigns
- Advocacy and mobilization efforts to influence public opinion and policy
- Crisis management and brand reputation analysis
- Executive digital thought leadership development
- Creative development, including website design, graphic design and video production
“Digital communication is continually evolving, driven by emerging technologies and an ever-expanding array of platforms — now forming the very foundation of how we connect and communicate,” said Laura Matos, partner, MAD Global. “A strong digital strategy is no longer optional — it’s a necessity. Brent is a data-driven, results-oriented strategist who clients can trust to help them navigate through the complex digital media environment.”
Before joining MAD Global, Brent directed digital strategy at Actum, a global consultancy, and Mercury, a bipartisan global public strategy firm. Brent began his career with Teach for America, where he spent four years as both a classroom educator and a member of the national staff. He is a graduate of the University of Michigan.
