Anywhere Real Estate Inc., a publicly traded residential real estate services company, said June 23 that it appointed Barri Rafferty as chief communications officer and head of public affairs.
Rafferty will lead the company’s public relations, communications, government relations, and events and productions functions for the company, whose brands including Better Homes and Gardens Real Estate, Coldwell Banker, and Sotheby’s International Realty. She will report directly to Anywhere President and CEO Ryan Schneider, serving on the company’s executive committee.
Rafferty has served as CEO of high-profile global companies including Ketchum, a top 10 communications consultancy, and of the Americas region for Sodali & Co, an international shareholder engagement firm. Rafferty also led communications and reputation management for Wells Fargo, with a focus on strengthening consumer confidence.
“Barri is a dynamic leader with a proven record of success leading and elevating established global brands,” said Schneider. “Her expertise in delivering powerful messaging for a variety of stakeholders will be a substantial asset as we continue to strengthen our brands among broker, agent, investor, and consumer audiences alike.”
“I’m honored to take on a new challenge at Anywhere as it pursues its mission to provide a superior, end-to-end transaction experience for the millions of buyers and sellers following their homeownership dreams each year,” said Rafferty.
