Holmdel-based iCIMS announced its acquisition of Apli, a fast-growing, AI-powered recruitment automation innovator focused on the frontline hiring experience, to complement iCIMS’ enterprise AI talent-acquisition platform.
With frontline workers representing approximately 80% of the global workforce — and many of those positions going unfilled — hiring managers are under intense pressure to hire quickly and efficiently.
Apli powers multichannel, AI-powered candidate engagement, screening and assessments via mobile-friendly interfaces like text, WhatsApp and web chat. As a result, organizations can dramatically accelerate time-to-hire while improving candidate quality and experience.
“This acquisition accelerates our vision to harness the power of AI across the full spectrum of recruiting and hiring,” said Jason Edelboim, CEO of iCIMS. “Combining Apli’s AI-powered technology with iCIMS’ enterprise AI platform will drive more elevated and seamless experiences for recruiters, candidates and hiring managers. I’m also excited to welcome Apli’s talented team to iCIMS, where their deep expertise in data science and AI will help strengthen our growing investments and deliver faster innovation for our global customers.”
This strategic acquisition strengthens iCIMS’ existing AI market leadership in complex enterprise recruiting and hiring, and it builds on its capabilities to support high-volume hiring at scale. By integrating Apli’s conversational AI and assessment tools directly into the iCIMS platform, iCIMS’ new Frontline AI solution will work in harmony with iCIMS agents to automate even more of the recruiting process across all types of hiring.
“This acquisition will usher in a new level of smart, responsible AI across the entire hiring journey,” said Eric Connors, chief product officer at iCIMS. “Frontline workers are the foundation of industries like health care, hospitality, manufacturing and retail — but hiring for these roles at scale, while making the process of applying quick and easy for candidates, still presents a challenge for most enterprises.
“Apli directly addresses the pain points of frontline hiring and enables us to offer enhanced end-to-end capabilities — from corporate roles to high-volume hourly hiring — all within a single, unified platform.”
iCIMS will continue to serve Apli’s existing customers in Latin America, and iCIMS customers will have the option to add iCIMS Frontline AI, incorporating Apli’s conversational engagement and assessment tools directly into the core iCIMS experience.
