Williamstown-based Violet Foods LLC, a leading manufacturer of pizza sauce, pasta sauce and other tomato products, announced that it has acquired the Muir Glen brand of organic tomato products from General Mills, Inc. Financial terms of the deal were not disclosed.
This acquisition marks a significant expansion for Violet Foods, which owns a portfolio of brands including Sclafani, Fattoria Fresca and Don Pepino — the top pizza sauce brand in the Northeast.
“Acquiring Muir Glen is a transformative step for our company,” said Jim Mitchell, president of Violet Foods. “By combining Muir Glen’s 35-year legacy in organic tomatoes with Violet Foods’ expertise in high-quality, fresh-pack tomato products, we are uniquely positioned to accelerate innovation and facilitate growth for our customers.”
“We are grateful to General Mills for their collaboration throughout the transaction process,” said David West, managing partner at Amphora Equity Partners, of which Violet Foods is a portfolio company.
“We are eager to build on the momentum that they created with this incredible brand.”
By integrating Muir Glen’s nationally distributed organic tomato products with Violet Foods’ established position in fresh-pack tomato offerings, Violet Foods is building a complementary product portfolio to better serve its retail partners across the $5 billion+ combined U.S. tomato sauces and canned tomato market.
