Wyndham Hotels & Resorts on Tuesday said it is continuing with the expansion of its innovative ECHO Suites Extended Stay by Wyndham brand, which in just one year now has more than 200 hotels in its development pipeline.
Overall, Parsippany-based Wyndham has over approximately 9,100 hotels spanning more than 95 countries.
Rapidly outpacing initial growth expectations, the developer-driven brand caters to the extended-stay market, which continues to outperform all other industry segments.
Late last year, the brand broke ground on its first three hotels and nearly two dozen more groundbreakings are expected this year. The first ECHO Suites hotel is on track to open by the end of this year, with additional hotels fast following in 2024.
“By virtually every metric, ECHO Suites is a phenomenal success, becoming not only the fastest-growing brand in our industry but the largest brand launch in the history of Wyndham,” Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts, said. “Its rapid growth is a testament to the power that comes with the scale and resources of the world’s largest hotel franchising company and what can happen when brands take the time to truly engage and understand the needs of the development community.”
The arrival of ECHO Suites coincides with historic infrastructure investments in the U.S., including $1.2 trillion in approved funding as part of the 2021 Infrastructure and Jobs Act, the largest in our nation’s history.
Concentrated on repairing the nation’s major roads and highways, bridges, airports and rail system, among other investments, these projects are creating a tailwind for Wyndham and the everyday business traveler, particularly construction and other trade workers, many of whom will be in need of long-term accommodations as they travel to job sites across the country.
Even in the act’s infancy, Wyndham and its brands are already seeing a lift as a result of investments made to grow its share, with general infrastructure-related revenues up more than 20% in the fourth quarter of 2022, the seventh consecutive quarter of double-digit growth.
Added Ohlsson: “The investments we’re seeing in infrastructure represent an incredible opportunity poised to pay dividends for select-service and extended-stay hoteliers for years to come. It’s truly one of the most exciting times to be a part of our industry, Wyndham and ECHO Suites.”
ECHO Suites was crafted with the help of development council whose insights were paired with the experience and expertise of Wyndham’s in-house design and construction team, which spearheaded the creation of La Quinta by Wyndham’s highly successful Del Sol prototype, Microtel by Wyndham’s Moda prototype, Hawthorn Suites by Wyndham’s Haven prototype and Wyndham Garden’s Verde prototype.
At a time when rising construction costs are driving the need for ultraefficiency, Wyndham’s prototypes prioritize owner return on investment with an emphasis on value engineering and streamlined operations, helping optimize operating margins on a recurring basis.
The purpose-built, all new-construction, 124-room ECHO Suites prototype requires under two acres of land and has a highly competitive cost per key. Coming in at approximately 50,000 square-feet — nearly 74% of which is rentable — individual rooms average 300 square feet. The rooms consist of single- and two-queen studio suites with kitchens as well as efficiently-designed public spaces — a lobby, fitness center and 24/7 guest laundry — that help to limit labor needs.
