Nothing Bundt Cakes is coming to Aldrich Plaza in Howell. According to a Tuesday announcement from Levin Management Corp., which serves as exclusive leasing and managing agent for the plaza, the specialty cake company is expanding its brick-and-mortar footprint and bringing a new retail category to the Monmouth County shopping center.
LMC leasing representative Kendal Hand-Freda and Senior Leasing Representative E.J. Moawad arranged the 2,500-square-foot lease; Mark Stanislawski of the Retail Strategy represented the tenant.
With handcrafted bundt cakes in a variety of flavors and sizes, such as bite-sized Buntinis, miniature Bundtlets and 8- to 10-inch Bundt Cakes, the Aldrich Plaza Nothing Bundt Cakes will be the second location for its operator, which also has a shop in Toms River.
“Dessert-inspired concepts are a hot retail category. Within that segment, Nothing Bundt Cakes is an established, growing national brand with a strong following, and it’s a great addition for this center,” Moawad said.
Aldrich Plaza’s complementary tenant mix — along with its outstanding visibility and strong demographics — made it the perfect location for the chain’s tri-state area expansion, according to Moawad.
“Dessert-inspired concepts are a hot retail category,” he said. “Within that segment, Nothing Bundt Cakes is an established, growing national brand with a strong following, and it’s a great addition for this center.”
Anchored by Walgreens, Aldrich Plaza is home to Retro Fitness, My Salon Suites (opening soon), Salon Centric, Norman’s Hallmark, RE/MAX real estate, AT&T, Big City Bagels & Salads, Bubbakoo’s Burritos and GNC. A host of neighborhood conveniences — such as a dentist, pizzeria, Chinese restaurant, optician, liquor store, karate studio, coffee and ice cream shops, and a dry cleaner, among others — round out the tenant mix.
Founded in 1997, Nothing Bundt Cakes currently operates about 500 bakery locations in more than 40 states and Canada.
