The Boonton-based S3 Agency on Tuesday announced it merged with Canadian-based McMillan. The combination of the two award-winning agencies will provide an even stronger offering for organizations seeking to improve the impact of, and demand for, their brand.
The entity’s executive leadership team — S3 co-founders Denise Blasevick as CEO and Adam Schnitzler as chief operations officer, and McMillan founder Gordon McMillan as chief creative officer — will bring together the proprietary methodologies of each agency into a singular vision for high-caliber creativity with transformative results. This vision will be rolled out with support from members of S3’s and McMillan’s combined leadership teams to ensure a seamless transition for clients and staff.
The S3-McMillan merger comes after a yearlong strategic partnership, during which the agencies’ joint efforts yielded some of their most powerful work to date for new clients across industries ranging from luxury automotive and tourism, to sustainability and high tech, to home goods, education and insurance.
“From the moment we were introduced by a mutual colleague in the creative industry, it was clear that our agencies shared similar values, talent levels and commitment to excellence. We also noticed some significant differences that, for lack of a better term, could ‘complete’ each other,” Blasevick said. “Today, after a full year of proving this theory to the benefit of our clients and our teams, we are thrilled to announce the official union of the S3 Agency and McMillan.”
There will be no immediate name change for either organization.
“While we fully intend to operate under one name in the not-too-distant future, we know better than to rush a rebrand,” McMillan said. “We are following the advice we give our own clients, which means starting with a strategic deep dive before we even consider any creative executions.”
S3 Agency, founded in 2001, is a WBENC-certified woman-owned creative agency providing full-service capabilities to clients including BMW of North America, Franklin Mutual Insurance, Robb Report, Rao’s Homemade and Reworld (formerly Covanta).
