Global olive oil company Salov Group has appointed Giacomo Campinoti as CEO of its U.S. subsidiary, Filippo Berio USA, which is based in Lyndhurst. Campinoti contributes deep expertise in the consumer-packaged goods industry and is a proven leader in driving innovation that generates growth.
Offering more than 20 years of experience in world-renowned Italian food and luxury companies, Campinoti is poised to solidify Filippo Berio’s premium identity in the competitive U.S. market while elevating its profile from coast to coast.
“With an accomplished record of brand development and operational excellence, Giacomo Campinoti is a natural choice to serve as CEO and lead Filippo Berio USA into a new era of innovation and expansion,” said Salov Group CEO Gianmarco Laviola. “The U.S. is a key market for Filippo Berio, and we are certain that Giacomo will sustain the storied brand’s legacy while creating compelling new growth opportunities.”
Campinoti joins Filippo Berio USA from De Cecco USA, the world’s third-largest pasta producer, where he served as CEO for the past five years following tenures as chief financial officer. Originally from Florence, Italy, where he built a strong foundation in accounting and finance before relocating to the U.S. in 2007, Campinoti is well-acquainted with the importance of maintaining and articulating the authenticity, history, sustainability and quality of Italian-rooted brands.
“Time and again, the U.S. market has demonstrated a healthy appetite for high-quality, evolving culinary experiences, and the 158-year Italian brand, Filippo Berio, has delivered with authentic, innovative products that place uncompromising quality at the center, whether premium extra virgin olive oils, fresh pestos or pasta sauces that taste homemade,” said Campinoti. “I look forward to leading the iconic brand in the U.S. and sharing its continued innovation with an ever-wider audience.”
Upon moving to the U.S., Campinoti became a licensed CPA and held financial leadership roles at prominent luxury brands such as Bulgari and Benetton. He originally joined De Cecco USA in 2012 as CFO, resuming the role in 2018 following a stint with Italian heritage coffee brand Lavazza. As CEO of De Cecco USA since 2020, he substantially grew the national distribution of the Italian pasta brand across retail and food-service channels while increasing brand visibility and securing premium positioning.
