RWJBarnabas Health has announced a multiyear partnership with New Jersey Devils superstar Jack Hughes in encouraging residents of New Jersey and the surrounding region to prioritize their health care needs.
Hughes will serve as a brand ambassador for RWJBarnabas Health, which further strengthens a more than 30-year partnership between the health care network and the Devils.
Hughes, who is passionate about inspiring others, will help deliver a powerful message for individuals to “Get Checked” by scheduling routine doctor visits, getting recommended health screenings and taking advantage of the full range of RWJBarnabas Health’s preventive care and specialty services. The centerpiece of the partnership is a robust multiplatform promotional and community engagement campaign.
“RWJBarnabas Health is proud of its long-standing partnership with the New Jersey Devils, and this new collaboration with Jack Hughes allows us to deepen our commitment to building and sustaining a healthier New Jersey,” said Mark E. Manigan, president and chief executive officer, RWJBarnabas Health.
“Together, we will raise awareness about the importance of regular checkups and preventive care, reinforcing our shared commitment to improving the health and well-being of the communities we serve across New Jersey.”
“I’m really excited to partner with one of the biggest health care systems in the state and as someone who is proud to play here in New Jersey, I truly believe this is going to be an awesome partnership,” said Hughes.
“Both of my grandfathers, a pediatric neurologist and a firefighter, are two individuals who impacted people’s lives for the better in completely different ways. Making a meaningful contribution to my community and impacting others are very important to me. This partnership bridges it all together. Being part of that and making a difference is something I am really proud of.”
This partnership serves as an extension to RWJBarnabas Health’s current Devils initiatives that include hosting the annual Running with the Devils 5K Run & Walk; supporting youth hockey programs; community-based programs, including the annual system-wide hospital visits; hosting annual blood drives and community screenings; important cause nights; and more.
