Could the image of toothless hockey players become a thing of the past? Maybe, if the New Jersey Devils and Riverside Oral Surgery have anything to say about it.
The Devils and the oral surgery firm have partnered up for a new sponsorship, the Mouth Guard Challenge, to promote the importance of player safety and protecting your mouth in the sport of hockey.
Founded in 2007, Riverside Oral Surgery offers oral and maxillofacial surgery, specifically dental implant surgery, wisdom tooth removal, outpatient anesthesia and corrective jaw surgery. Its medical personnel also diagnose and treat facial pain, pathology, trauma and fractures. Riverside has four locations throughout the state in River Edge, Westwood, Livingston and Englewood.
“Riverside Oral Surgery has always appreciated our longstanding relationship with the New Jersey Devils, and we are humbled by the trust they have placed with us,” said Dr. Jason M. Auerbach, founder and chief surgeon of Riverside Oral Surgery. “To now expand this partnership and announce Riverside Oral Surgery as the official oral surgeons of the New Jersey Devils is incredibly exciting to our entire practice.”
The Devils will feature the Mouth Guard Challenge on all social media accounts, the team website and at 15 of their home games. The challenge features two Devils players trying to guess what each other are saying while wearing a mouthpiece. Players also will put on a skills contest while wearing mouthpieces. Bloopers will be posted on newjerseydevils.com.
The goal of the challenge is to relay the importance of wearing a mouth guard in hockey.
Riverside also will receive exposure at all Devils home games through a sign in front of the bench.
