Princeton Equity Group is partnering with D1 Training to accelerate the brand’s nationwide expansion and secure its leadership position in the fitness industry.
“The investment from Princeton is a testament to D1’s distinct brand reputation, our proven success and strong growth potential in the fitness industry,” said Will Bartholomew, former NFL player and founder and CEO of D1 Training. “The investment comes at a great inflection point for our business. We’ve seen significant growth since we started franchising in 2017 and are now looking to the next chapter. With this partnership, we are positioned for major expansion in both existing and new markets, while we make strategic investments to bolster our brand and support our high-powered franchisees.”
Princeton’s partnership with D1 Training brings additional resources to support its fast-growing franchise network. D1’s fitness expertise, combined with Princeton’s franchising knowledge, will foster D1 into a national brand synonymous with high-caliber athletic performance and fitness.
D1 Training has 61 locations open with more than 125 locations in development. The brand’s 5-Star Training Program is derived from Division I strength & conditioning programs, maximizing results for athletes ages 7 and up. D1’s programs can be tailored to any goal, from maximizing performance for professional athletes to beginners seeking a healthy lifestyle. D1 has trained over 100 NFL Draft picks, 3,000 collegiate athletes and 100,000 scholastic athletes per year.
“We’re eager to build on the momentum of this partnership,” said Dan Murphy, chief operating officer of D1 Training. “Our strong culture and winning business model, paired with the backing of Princeton, provide huge opportunities for growth. We have a platform positioned for accelerated development and we look forward to welcoming new franchise partners to join our D1 family.”
“We are incredibly excited to partner with Will, Dan and the rest of this talented team,” said Jim Waskovich, co-founder and managing partner of Princeton. “D1 has built an incredible brand and has an unparalleled track record of success training athletes of all ages. We look forward to supporting D1’s next stage of growth.”
