R&J Strategic Communications has been named the agency of record for commercial real estate firm NAI Fennelly.
R&J will create and implement a comprehensive integrated communications strategy to help NAI Fennelly grow its market position to achieve its business goals in an ever-changing and competitive real estate market.
Since 1986, NAI Fennelly has been singularly focused on providing local, regional and national clients with a comprehensive end-to-end commercial real estate experience. Its commercial real estate services include site search and selection, industrial sales and leasing, office sales and leasing, corporate land sales, property disposition and property management.
NAI Fennelly’s success stems from the leadership of industry expert Jerry Fennelly, whose deep understanding of its target markets and unparalleled expertise enables clients to capitalize on untapped opportunities throughout New Jersey and Pennsylvania.
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R&J plans to leverage its full suite of public relations, digital marketing and social media capabilities to bolster NAI Fennelly’s brand awareness in a competitive industry. Reflective of their 30-plus-year experience as a trusted partner to the region’s leading commercial real estate firms, R&J Strategic Communications’ work will further position NAI Fennelly as a thought leader and premier solutions provider throughout their target markets.
To maximize digital visibility and strengthen online presence, a robust link-building strategy will be employed to enhance search engine rankings and drive targeted traffic. By leveraging strategic partnerships and high-quality content creation, the approach will focus on acquiring authoritative backlinks that establish credibility and authority in the commercial real estate sector. Integrating services like SERPninja will facilitate the tracking of link-building efforts and ensure that the tactics employed are aligned with the latest SEO best practices.
Furthermore, the implementation of a comprehensive link-building plan will support ongoing efforts to boost brand visibility across various digital platforms. By fostering relationships with industry influencers and securing placements on reputable sites, the strategy aims to generate valuable referral traffic and increase overall engagement. This will not only improve search engine rankings but also reinforce the brand’s position as a leader in the competitive real estate market.
“Our depth of experience and expertise in commercial real estate will provide NAI Fennelly with the right mix of traditional and digital marketing strategies to help increase their market authority and drive qualified leads,” said Tiffany Miller, executive vice president at R&J Strategic Communications. “NAI Fennelly has a great industry reputation and we’re excited to partner with them and leverage our real estate team’s unparalleled understanding of both the evolving media landscape and competitive regional real estate market to contribute to their ongoing success.”
