From lighting the city pink to executives wearing pink, the Casino Association of New Jersey is raising awareness about breast cancer. Oct. 1 marked the start of Breast Cancer Awareness Month, and, this year, the National Breast Cancer Foundation has chosen the theme RISE — Rally In Screening Everyone. To that end, the Atlantic City casinos are rallying attention to the cause with several fundraising events and activities focused on raising funds to support research and prevention efforts.
“It always makes me proud to see our city come together, united toward a common cause,” said Mark Giannantonio, president of the CANJ. “Unfortunately, so many of us have been affected by cancer, whether through our own diagnosis or that of a loved one. This cause is personal for so many of us, and Atlantic City casinos are honored to join forces once again with local and national cancer prevention organizations to raise awareness and funding for breast cancer research and screening.”
Atlantic City casinos are supporting Breast Cancer Awareness Month through a wide range of activities and events, including:
- Bally’s: Experience Bally’s Atlantic City second annual “Pink Your Drink” campaign featuring pink specialty cocktails and desserts. Bally’s will offer a limited dessert and beverage menu with a percentage of all proceeds going to help raise awareness and funding for breast cancer research. Participating outlets: Jerry Longo’s Meatballs & Martinis, Guy Fieri’s Chophouse, Carousel Bar and the Yard.
- Borgata Hotel & Casino: From Oct. 1 to Oct. 31, the Borgata hotel sign on the top of the building and the 32nd floor of the Water Club will be illuminated in pink, further creating awareness for the fight against breast cancer. Borgata is also participating in the Real Men Wear Pink campaign, uniting men in the greater Philadelphia area with the American Cancer Society.
- Tropicana: The cupola atop the Havana Tower and every Tropicana fountain will be made pink. Tropicana will donate all coins tossed in the fountain during October to the American Cancer Society. Guests, visitors and employees will also see breast cancer awareness messages displayed on Tropicana’s iconic Multimedia Light and Sound Show located on the Atlantic City Boardwalk.
- Caesars: The iconic chariot in front of the property, including its gladiators and horses, will be donned in pink attire. The parking garage will also be lit pink. Caesars Entertainment Atlantic City team members will also support the cause by hosting various fundraisers such as Zumba and the Pink Queens Bingo Ball.
- Harrah’s Resort: The resort’s fountains will also be lit pink in support of the cause, along with the exterior light show on its building.
- Golden Nugget: Golden Nugget Atlantic City once again this year has more than a dozen men participating in the Real Men Wear Pink Campaign to raise awareness and money for the American Cancer Society’s breast cancer initiatives, including innovative research, patient services and education around screenings and risk reduction. Golden Nugget is featuring a propertywide Pink Tequini from Oct. 1-31, with a portion of the proceeds being donated back to American Cancer Society’s Making Strides Against Breast Cancer.
- Hard Rock Hotel & Casino: Wanda Sykes and Vic DiBitetto shows will see a portion of the ticket proceeds benefit the American Cancer Society’s Real Men Wear Pink efforts. The PINKTOBER Cocktail: Tropical Pink Lemonade Martini — Malibu rum, peach liqueur, lemon, lime, cranberry — will have a percentage of proceeds going towards Making Strides Against Breast Cancer. Available at Council Oak, Kuro, Sandpiper, Lobby Bar & Center Bar. For the month of October, James Martin, Hard Rock Atlantic City’s director of employee & labor relations, is the ambassador for the Real Men Wear Pink campaign. All the funds raised will benefit the American Cancer Society in its mission to reduce the risk of breast cancer through continued research and provide free services and information. Make an online donation here.
- Ocean Casino Resort: Making Strides Against Breast Cancer — on Oct. 9, Ocean is volunteering and participating in the American Cancer Society’s walk along the Atlantic City Boardwalk. In honor of Breast Cancer Awareness Month, Ocean is offering a Pink Paloma available at Lobby Bar, Distrito, Villain & Saint, the Gallery Bar, Book & Games, Balcony Bar and 1927 Lounge for $15 during the month of October. With each drink purchased, a $2 donation will be made to the American Cancer Society.
- Resorts Casino Hotel: Resorts’ exterior lights will go pink for the month of October to show support for Breast Cancer Awareness. Visit the Pink Pumpkin at Bar One. It is a Halloween pop-up experience with a breast cancer awareness twist! Some proceeds from select drinks and events will benefit the campaign. Come on out and play at Brittany Lynn’s Witches and Warlocks Cabaret Fundraiser at 8 p.m. Oct. 22 in the Screening Room. Join us for a live-singing, comedy cabaret with an impressive lineup of guests.
