Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced this week it will open a new studio centrally located in West Caldwell, according to Empire Portfolio Group, an area developer and franchisee that opened the latest facility.
Empire said its new venture magnifies its established footprint in New Jersey, elevating its portfolio to a total of 15 locations.
Located at 895 Bloomfield Ave., the newest facility covers 3,000 square feet and will be equipped with the latest cutting-edge equipment, including Orangetheory’s in-studio and wearable fitness technology. Additionally, the studio features OTconnect technology on its treadmills and rowers, creating an immersive data and feedback ecosystem that tracks vital metrics. This studio will also offer the new Strength 50 and Tread 50 class types, which focus full sessions on strength or endurance training for members.
Grand opening celebrations will take place throughout the month and will include discounted founding rates for new members.
“Our first New Jersey studio opening was back in 2013, and the market has been so incredibly supportive of the 14 additional studios we have opened since,” Adam Krell, CEO of Empire Portfolio Group, said. “West Caldwell is another way for us to support this market and the individuals looking to get started on their fitness journey closer to home or those desiring something new and challenging in their active routine.”
