The New York Red Bulls on Friday announced a multiyear partnership with the Greater New York Toyota Dealer Association, designating Toyota as “Official Vehicle of the New York Red Bulls.”
As part of the collaboration, special areas will be designated as areas specific to the marketing campaign. The Toyota Terrace, for one, will be a place located inside Red Bull Arena at Section 228, where fans can congregate while watching the match. Additionally, an entrance into Red Bull Arena located at the southwest corner of the venue will be marked as the Toyota Gate.
The partnership also will include New York Red Bulls Youth Programs integration with visibility for Toyota to over 50,000 players and families who partake in the programs throughout the local area.
“We are truly proud to welcome Toyota to the Red Bulls family,” Marc de Grandpré, president and general manager of the Red Bulls, said. “The values embodied by Toyota, including innovation, passion and community engagement, resonate deeply with our club’s ethos. We look forward to a strong partnership that reflects these shared ideals.”
Toyota Title Night will be held March 23 at Red Bull Arena in Harrison, when the Red Bulls host Inter Miami CF. Additional in-venue assets will include field-level LED signage, video board exposure and inclusion in all marketing/advertising materials.
“The Greater New York Toyota Dealer Association is proud to be the newest partner of the New York Red Bulls,” Dennis Lauzon, president of the GNY TDA, said. “They’re an organization that values community efforts as much as Toyota does, and we look forward to working together.”
