Billtrust, a Hamilton Township-based B2B order-to-cash and digital payments market leader, recently announced that Rebecca (Becky) Carr has joined the company as chief marketing officer and will report to Chief Executive Officer Sunil Rajasekar as part of his executive leadership team.
An experienced marketing leader in a variety of tech industries, Carr will lead Billtrust’s global marketing strategy and vision with responsibility for driving demand generation, brand awareness and consideration, and product marketing and GTM initiatives that result in growth.
Carr joins Billtrust as finance leaders are overcoming economic hurdles by embracing AI-driven accounts receivable automation and digital payment solutions.
“Becky is the ideal individual to lead our world-class marketing team,” Rajasekar said. “Throughout her career, she has proven herself as not only a results-oriented leader but a change agent who propels businesses forward.”
Carr has more than 30 years of sales and marketing experience across technology, software and consumer brands. Prior to joining Billtrust she held CMO positions at Tanoge, Masergy, Avaya, CoStar, Savvis/CenturyLink and Foxwoods Resort & Casino. She spent over 20 years at MCI/Verizon starting in global sales and ultimately leading global business marketing. She began her career in telecom at Cable & Wireless. Carr holds a bachelor’s degree from Hobart and William Smith Colleges.
