Peapack-Gladstone Bank, a $6.8 billion commercial bank headquartered in Bedminster, said it will rebrand as Peapack Private Bank & Trust on or about Jan. 1, 2025.
The rebrand unites the bank and the wealth management divisions under one name and one brand.
“There is established brand equity and a uniqueness in the name Peapack-Gladstone Bank; however, we see an opportunity to build on that equity and establish ourselves more broadly in the New York metropolitan market. As a leading financial institution, anchored by robust wealth management, commercial and personal banking solutions, we are uniquely positioned to provide bespoke experience level service,” Denise Pace-Sanders, managing principal, brand and marketing director said.
The refreshed branding will also provide relationship managers the tools to offer clients a comprehensive suite of solutions through a single point of contact. The name Peapack Private Bank & Trust incorporates tradition, history, and a solid foundation, while allowing for expansion more broadly throughout the New York region.
“We have been in business for more than a century and have built a compelling reputation of delivering exceptional client service and providing value-added banking solutions with the utmost integrity and trust. It is our intention, as Peapack Private Bank & Trust, to continue expanding this capability, ensuring our clients are successful,” Doug Kennedy, president and chief executive officer, said.
