Kushner has announced a wave of new retail and dining tenants for Monmouth Square, its $500+ million redevelopment of the historic Monmouth Mall. The latest additions—Whole Foods Market, Prince Street Pizza, Cava, Van Leeuwen Ice Cream, Offshore Coffee, and STRONG Pilates—are part of a broader effort to transform the site into a vibrant, mixed-use destination.
With these new leases, Monmouth Square’s 990,000-square feet of retail and restaurant space is now 75 percent pre-leased, underscoring strong demand for the reimagined space.
“At Monmouth Square, we are carefully curating a tenant mix that reflects today’s consumer preferences while elevating the retail and dining experience for the community,” said Nicole Kushner Meyer, president of Kushner. “We are committed to attracting top-tier brands that will enhance this project’s long-term impact on Eatontown and the surrounding region.”
From Mall to Modern Town Center
The redevelopment marks a significant shift for the site, once home to one of the nation’s largest malls. Kushner is reducing the retail footprint by 40 percent, shifting away from the traditional enclosed mall concept in favor of an open-air, walkable town center. The new design will incorporate freestanding storefronts, pedestrian pathways, medical offices, green spaces, and 1,000 luxury apartments.
New Retail and Dining Highlights
Whole Foods Market – The 40,000-square-foot store will serve as an anchor tenant, offering organic and natural groceries to meet growing consumer demand for high-quality food options.
Prince Street Pizza – The famed New York pizzeria, known for its thick-cut Sicilian slices and spicy “SoHo Square” with signature pepperoni cups, will expand its footprint in New Jersey.
Cava – The popular Mediterranean fast-casual chain will introduce its signature customizable bowls and pitas, catering to health-conscious diners.
Van Leeuwen Ice Cream – This Brooklyn-born brand is bringing its French-style, premium ice cream to Eatontown, featuring both classic and inventive flavors, including vegan options.
Offshore Coffee – A locally grown coffee brand, Offshore Coffee aims to provide a high-quality café experience, adding to Monmouth Square’s emphasis on specialty offerings.
STRONG Pilates – A rapidly growing fitness brand that merges Pilates with rowing-based cardio workouts will debut at the site, adding a high-intensity, low-impact fitness option for residents and visitors.
Jack Campbell, Founder of Offshore Coffee Co., called the expansion a milestone for the company. “We’re excited to bring Offshore Coffee to Monmouth Square and to be part of this transformative project. This community has been incredible, and we look forward to serving them for years to come.”
Momentum Builds as Construction Progresses
Monmouth Square has already reached several key milestones since breaking ground last spring. In November, Barnes & Noble opened its new location within the development, featuring an upgraded B&N Café. The move paved the way for Whole Foods Market’s construction, while demolition of outdated structures and infrastructure enhancements are well underway.
Throughout the transformation, existing retailers—including AMC, Macy’s, and Boscov’s—continue to operate, ensuring a steady flow of visitors to the evolving site.
As Monmouth Square takes shape, Kushner’s vision for a modern, mixed-use destination is coming into focus, promising to redefine the retail and lifestyle landscape of the Jersey Shore.
