FACE FOUNDRIÉ, the fast-growing facial bar franchise redefining accessible skincare, signed a lease for a new location at Brook 35 Plaza in Sea Girt.
Located at 2150 Route 35, the new 1,212-square-foot space will offer FACE FOUNDRIÉ’s signature services, including customized facials, dermaplaning, brows, lashes and waxing, all designed to fit into a busy lifestyle.
The Sea Girt location is expected to open in July 2025 and marks the continued expansion across New Jersey of FACE FOUNDRIÉ to meet the demand for affordable, results-driven skincare.
“We’re excited to continue growing the FACE FOUNDRIÉ brand across New Jersey and make expert skincare affordable, accessible and effortless for every face, every day,” said Michael Vollero, co-franchisee along with his wife, Fawn. “After seeing such a positive response at our Edgewater location, and with Bridgewater set to open in the coming weeks, we’re thrilled to bring our results-driven, approachable skincare experience to the Sea Girt community.”
The new Sea Girt location builds on the brand’s mission to make expert skincare convenient, affordable and approachable for everyone. Services start at $89, with exclusive membership perks and easy online booking designed to fit seamlessly into busy lifestyles.
“Our mission is simple — make great skin accessible to everyone, every day,” said Vollero. “At FACE FOUNDRIÉ, we believe self-care shouldn’t feel like an indulgence. It should be part of your real life, and we’re proud to bring that philosophy to even more communities. And this location aligns perfectly with what we’re doing for our customers and our insistence on premium real estate.
“Fawn and I are absolutely certain the people in and around Sea Girt are going to love the FACE FOUNDRIÉ experience.”
Sea Girt will be the third New Jersey location the Volleros have opened. In addition to FACE FOUNDRIÉ Edgewater, which is up and running, FACE FOUNDRIÉ Bridgewater is slated to open in late May or early June.
