The New York Red Bulls soccer team and Sports Illustrated Stadium announced June 17 an official marketing partnership with Juan, Please, a ready-to-drink tequila-infused canned cocktail. The deal represents the first sports and entertainment partnership for Juan, Please.
Fans can imbibe the New Jersey-based Juan, Please at the Juan, Please Marketplace in section 121 inside Sports Illustrated Stadium as well as at the Bodega and in Club locations. The company’s flagship drink is the TLT (tequila, lemonade and tea). It will be recognized as the Cocktail of the Match at multiple matches this season and will have a presence during Red Bulls matches that includes stadium LED signage. Juan, Please will also be integrated into the club’s digital and social platforms.
The Juan, Please website said the product is “rooted in founder Peter Flores’ childhood memories on his family’s ranch in the Mexican state of Michoacán.”
Juan, Please is just the latest entry in a beverage sector that is booming. Rockville, Md.-based factmr.com said the canned cocktail market is $51.8 billion in 2025 and estimates it will have a compound annual growth rate of 20% reaching $322.1 billion by 2035.
“We are happy to welcome Juan, Please to the Red Bulls’ family,” said Scott Epstein, head of corporate partnerships, New York Red Bulls. “While Juan, Please continues to ‘connect and celebrate’ cocktail enthusiasts, we strive to do the same for our community and passionate fans of the beautiful game.”
Juan, Please came into the ready-to-drink cocktail scene only a year before striking this partnership.
“This is a huge milestone for Juan, Please,” says Peter Flores, founder of Juan, Please. He developed expertise in the ready-to-drink cocktail sector while working at VICE Media, managing brand partnerships in the alcohol space. “As a homegrown New Jersey brand that launched just last year, we’re incredibly proud to partner with the New York Red Bulls and Sports Illustrated Stadium. Their fans reflect the same spirit that defines our brand – bold and always ready to show up. It’s a perfect pairing. We recognize that soccer’s popularity in the U.S. is rapidly growing, and as an emerging brand, we’re committed to aligning ourselves with that momentum to grow alongside the sport.”
