Boll & Branch, a luxury bedding and home brand, said Sept. 18 it has created a partnership with Over The Moon, an online shopping destination and registry for weddings, baby, and life’s milestones.
The two brands will introduce a collection of Boll & Branch bedding and home essentials to Over The Moon’s community. Financial details were not disclosed.
Boll & Branch creates products from organic materials, the company says are “made ethically, and designed to deliver superior softness, comfort, and enduring quality.”
Over The Moon was founded by Vogue magazine contributing editor Alexandra Macon that brings together well-regarded brands, emerging designers, and exclusive collaborations. Its assortment spans weddings, babies, home, fashion, beauty, and travel. By joining Over The Moon, Boll & Branch extends its reach to brides, gift givers, and design lovers.
Says Katia Unlu, Chief Commercial Officer at Boll & Branch, “We’ve long admired Over The Moon for the beautiful, thoughtful world they’ve created. At Boll & Branch, we are always looking for ways to show up where our customer already finds inspiration. We’re excited to meet our customer on Over The Moon — a space she already loves and trusts — while bringing our dedication to craftsmanship, comfort, and timeless design to the celebrations that matter most.”
“We’re thrilled to offer our couples such a sustainable and beautiful option for their registries, home, and beyond. Considering how much time the average person spends sleeping over the course of their life, the bedroom should be a place of utmost comfort and luxury. We believe in only furnishing that space with the best. Boll & Branch is the preeminent brand in bedding with linens made from the rarest organic cotton that only gets softer — and better — with every wash,” says Over The Moon founder Alexandra Macon.
Summit-based Boll & Branch was founded by Scott and Missy Tannen in 2014 and partners directly with farmers to source the highest quality 100% organic cotton, and with factories that combine modern, sustainable methods with traditions. Boll & Branch has stores in 11 states including New Jersey (The Mall in Short Hills and The Grove at Shrewsbury).
Alexandra Macon created Over The Moon of Pine Bush, N.Y., in 2015 to feature aspirational real weddings from around the world. In 2020 and 2021, Over The Moon launched its online e-commerce platform and universal wedding and baby registry.
