Hain Celestial Group, a global health and wellness company headquartered in Hoboken, announced that it has reached a definitive agreement to sell its North American snacks business, including Garden Veggie Snacks, Terra chips and Garden of Eatin’ snacks, to Snackruptors Inc., a family-owned Canadian snacks manufacturer, for $115 million in cash.
This transaction will allow Hain Celestial to move forward with a simplified portfolio in North America focused on core categories and markets with stronger margin and cash flow profiles to drive growth.
Hain Celestial’s North America snacks portfolio represented 22% of the company’s net sales in fiscal 2025 — and 38% of the North America segment net sales — with negligible EBITDA contribution over the last 12 months. The financial profile of the remaining portfolio in North America is meaningfully stronger, delivering EBITDA margins in the low double digits, underpinned by gross margins above 30%.
The company’s flagship categories across North America will now include tea, yogurt and baby/kids, along with its meal-preparation platforms. Hain’s brands in North America include Celestial Seasonings teas, The Greek Gods yogurt, Earth’s Best Organic baby and kids foods and Spectrum Organic culinary oils.
“As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities,” said Alison Lewis, Hain Celestial’s president and CEO.
“Proceeds from the transaction will be used to reduce debt, strengthening the company’s financial position and leverage profile. The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value.”
“We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love,” said Rick Taborda, president of Snackruptors. “We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business.
“We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential.”
The transaction is expected to close by Feb. 28, subject to customary closing conditions. Additional details regarding the divestiture will be provided during Hain Celestial’s Q2 Fiscal Year 2026 earnings call scheduled for 8:00 a.m. ET on Feb. 9.
Goldman Sachs & Co. LLC is serving as financial advisor to Hain Celestial and Cravath, Swaine & Moore LLP is serving as legal counsel.
