Newark-based Panasonic, a global manufacturer of camera technology and electronics, and Irvin Simon Photographers, a New York-based national leader in volume portrait photography, announced a strategic partnership that designates Panasonic LUMIX as the official provider of camera systems for Irvin Simon Photographers.
As part of the agreement, Irvin Simon will standardize on the Panasonic LUMIX S5II full-frame mirrorless camera system, including LUMIX S-series lenses and volume-licensed firmware, across its photography operations.
Irvin Simon Photographers operates PictureDay.com, the leading online destination where families view and purchase school photographs. The platform is central to the entire picture day experience, connecting capture, data accuracy, production and fulfillment.
“Irvin Simon Photographers is deeply focused on quality, experience and operational excellence,” said Matt Frazer, business development manager, LUMIX USA.
“We were thrilled to collaborate closely with their team, including on the design and engineering of next-generation firmware to support the real-world needs of volume photographers.”
Irvin Simon Photographers’ camera selection process focused on meeting the real-world demands of high-volume school photography while keeping things consistent, accurate and under control across large-scale deployments.
The LUMIX S5II platform, paired with Panasonic’s volume photography firmware license, is designed to help meet the demands of high-volume professional photography environments.
“Our focus has always been on capturing beautiful portraits and creating exceptional picture day experiences for the school communities we serve,” said Eric Miller, president and CEO of Irvin Simon Photographers.
“To do that at scale, we need tools that are not only capable of producing outstanding image quality but also reliable, intuitive, and consistent in real-world environments. The LUMIX S5II platform allows us to support both our photographers and our customers at the highest level.”
Irvin Simon Photographers’ partnership with Panasonic LUMIX strengthens its ecosystem by supporting consistent, high-quality image captures throughout the workflow.
