Summit-based Simplicity Group Holdings on Thursday said it acquired Insurance Designers of America. Together, Simplicity and IDA said they will offer their respective members a market-leading, tech-enabled distribution platform with an unrivaled suite of sales and marketing resources.
“We have known the partners of IDA for many years and have always admired the spirit of true, equitable partnership, which was one of the founding characteristics of the group,” Bruce Donaldson, Simplicity’s CEO and president, stated. “Simplicity was founded on the premise that all our partners should be treated equitably and enjoy all the aspects of our growing platform. We recognize that independent distributors have a choice with whom they wish to affiliate, and we are thrilled that IDA has chosen Simplicity to be its long-term partner.”
Ethan Emmett, executive director of IDA, added, “Partnering with Simplicity is a natural evolution in the growth of IDA and the furthering of our mission to best serve our member agencies and ultimately provide consumers access to the best insurance solutions across life, annuity, LTC and DI.”
