Simplicity Group Holdings, a Summit-based financial products distribution firm, on Wednesday said it acquired benefitRFP and welcomed the company’s founder, Bob Nienaber, as the group’s newest partner. BenefitRFP advises companies across the U.S. on the design, implementation, administration and servicing of executive benefit plans.
“Bob and the team at benefitRFP bring extensive planning and financial technology expertise with executive benefits and targeted funding solutions such as cash, investments, company stock and company-owned life insurance for impactful plan results. The addition of benefitRFP expands Simplicity’s product offerings for institutional clients,” Bruce Donaldson, partner and CEO of Simplicity, said. “Additionally, benefitRFP has developed impressive technology to identify opportunities to optimize programs to recruit, retain and reward employees of privately held companies as well as Fortune 100 clients. We are thrilled to welcome them to Simplicity.”
“It is a dynamic time in our industry and Simplicity — with its national footprint, strong reputation, and strategic relationships — is the right partner to allow us to scale and diversify our offering to serve more businesses,” Nienaber said. “For decades, we have supported companies and executives, providing specific solutions for maximizing wealth management, compensation, retention programs and more, and we are excited to expand our client value proposition with the support of Simplicity and its partners’ expertise.”
