Fair Lawn-based Columbia Bank has officially rebranded to its wholly owned subsidiary, RSI Insurance Agency, Inc. Effective immediately, the brand will now operate under the name, Columbia Insurance Services Inc.
RSI Insurance Agency was acquired by Columbia Bank in 2022. Over the past two years, the agency has made significant investments in the expansion of its team, carriers, and coverage options.
The agency now operates under a unique business model that is designed to bid out policies to well-known providers such that consumers and business alike can optimize their coverage in a cost-effective way.
“Our representatives take great pride in finding you the best coverage for the best price,” Thomas Kemly, president and CEO of Columbia Bank, said. “Further aligning the brand was a natural choice as the agency holds many of the same values. The expansion of the insurance agency allows us to meet yet another need of our clients while maintaining a high level of service.”
