The Prudential Center’s kitchen is heating up with excitement. New Jersey Devils and Prudential Center on Monday announced the launch of a new hospitality brand in collaboration with Levy, a world-class leader in hospitality at iconic sports and entertainment venues.
Eastback Kitchen, the newly debuted culinary brand of Newark-based Prudential Center, showcased its newest food offerings for the upcoming season to a select group on Monday elevating the Prudential Center’s culinary delights with a boldness and flavor of New Jersey.
Aron Zaks, executive chef of Eastback Kitchen said the brand was inspired by the industrial spirit of Mulberry Street, formerly known as East Back Street, which borders The Rock.
“Like me, so many chefs on our culinary team grew up cooking across Jersey, and we’re incredibly passionate about making sure the arena reflects the dishes fans know and love,” Zaks said. “We spent the offseason out in the community, eating and taking notes to create our own recipes made fresh at the arena. From diner classics to favorite local restaurants and purveyors, we’re showcasing Jersey in every area fans’ experience hospitality at Prudential Center.”
This season, fans can enjoy more than 20 new signature offerings available at redesigned concessions destinations across all levels.
Highlights of the new menu items include:
Ranch House Burger: beef patties with ranch, pickles, bacon jam, white cheddar and fried onions on a challah bun.
Taylor Ham, Egg & Cheese Sandwich: shaved pork roll, fried egg, American cheese on a freshly baked Kaiser roll.
Cheese Steak: ribeye, peppers and onions, house-made cheese sauce on a fresh baked hero.
Melba’s Signature Chicken & Waffle Bowl: seasoned deep fried chicken thighs, drizzled with Mike’s Hot Honey. Served in a waffle bowl with chipotle mayo on the side.
Funnel Cake Fries: with powdered sugar and strawberry topping.
Eastback Kitchen has also partnered with several purpose-driven organizations in arena food and beverage operations, including Greens Do Good, which supports the neurodivergent community and provides top-quality locally grown microgreens from New Jersey’s first vertical farm, and Popcorn for the People which creates career opportunities and meaningful work for those with autism, including those selling the gourmet popcorn on the concourse.
“Launching Eastback Kitchen establishes a new era for hospitality at Prudential Center, ensuring new dishes, a Jersey-made focus for our fans with local partners, and a continued emphasis on inclusivity and cultural celebration with the introduction of Heritage Kitchen,” Dana Seiden, vice e president, partnerships, New Jersey Devils & Prudential Center, said. “We’ve spent time listening to our fans and are committed to providing a world-class food and beverage experience for everyone who comes through The Rock.”
PRU also unveiled The Pier Club, a new premium club space located on the second Suite Level of the west side of the building.
The Pier Club, constructed by Phelps Construction Group, is a re-imagining of premium seating that provides 2-to-8-person modern seating options for year-round access to New Jersey Devils home games and more than 210 events. The new premium hospitality space offers an exclusive center view into the arena, private bar with a 110” LED screen and lounge serviced by Eastback Kitchen, VIP parking and entrance, and a variety of seating options.
