The New Jersey Devils and the Prudential Center announced this week that they have signed a partnership deal with PlayStar, an innovative, customer-focused online casino brand.
It’s a deal that could mean $10,000 dollars to a Devils’ fan.
First the deal.
As an official partner of the Devils and Pru Center, PlayStar will gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center.
The online casino will also be featured in in-game graphics and PA announcements at the arena. Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.
Now, the big bucks.
PlayStar will be a sponsor of the ongoing “Golden Goal Sweepstakes” – a season-long promotion will enable Devils fans the chance to win $10,000 cash at every home game.
If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game, PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest.
Chad Biggs, SVP, corporate partnerships activation, for the Devils and Pru Center, is all about the fun.
“The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes,’” he said.
“Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
Jon Bowden, Chief Marketing Officer at PlayStar, also is jazzed, saying the partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly engaged audience.
“Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players,” he said.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.
