Family-owned ShopRite of Hunterdon County is rolling out Caper Carts at its three New Jersey stores, with the smart shopping carts debuting this month at the ShopRites of Greenwich, Flemington, and Clinton.
The stores are the latest ShopRites to incorporate the cutting-edge shopping carts that allow customers to check out seamlessly. Caper Carts feature interactive screens that let shoppers scan items as they shop, track their spending in real time, and complete checkout directly from the cart.
Caper Carts are provided by grocery technology company Instacart and powered by AI. They scan and weigh items as they are placed inside the cart. Customers can also synch their ShopRite Price Plus Club cards to the Caper Cart and check themselves out directly from the shopping cart.
Each store will host a ribbon cutting to celebrate the launch of Caper Carts on the following days: Monday, Sept. 15: ShopRite of Greenwich, 11 a.m., 1207 Route 22, Phillipsburg; Tuesday, Sept. 23: ShopRite of Flemington, 11 a.m., 272 Highway 202/31 North, Flemington; Monday, Sept. 29: ShopRite of Clinton, 11 a.m., 50 Wal-Mart Plaza, Clinton.
“We’re excited to introduce Caper Carts to our ShopRite stores in Flemington, Clinton and Greenwich,” said Sam Colalillo of ShopRite of Hunterdon County. “As a third-generation grocer, I’ve seen how technology can transform the shopping experience. Our customers now have a smarter, faster way to shop, with tools to track spending, find savings, and checkout directly from the cart using a saved payment method. It’s a game-changer for convenience, and we’re proud to bring this innovation to our stores.”
The Colalillo family recently introduced Caper Carts at their ShopRite stores in Yardley and Bethlehem, Pa.
Besides ShopRite, other retailers utilizing Caper Carts are Bristol Farms, Fairway Market, The Fresh Grocer, Geissler’s Supermarket, Kroger, McKeever’s Market & Eatery, Price Chopper, and Schnucks.
