The Paper Store has announced the reopening of its Clifton store under a new banner, Uncharted. The sister brand’s first New Jersey location will bring a fresh, immersive retail experience to the community, blending top brands with interactive moments.
The store will feature an updated look and new store elements, aligning with the two New York and four Chicago area locations. Uncharted offers a curated, brand-forward selection of products across fashion, jewelry, home décor, spa and beauty, trending toys and viral candy.
At nearly 9,000-square-feet, the Clifton store will feature a variety of in-store experiential elements. Shoppers can also explore collections of popular brands and a section dedicated to exclusive fashion apparel and denim collections.
“We are incredibly excited to bring the very first Uncharted store in New Jersey to Clifton,” said Tom Anderson, CEO of TPS Group Holdings, the parent company of both The Paper Store and Uncharted. “The Paper Store has been a beloved destination here for years, and we’re introducing Uncharted to evolve the retail experience for the community, providing them with creative ways to customize their shopping experience and explore their favorite brands or discover new ones.”
On Oct. 18 and 19, Uncharted will host a grand opening event at 110 Kingsland Road in Clifton Commons, Clifton (located next to Barnes & Noble). Each day, the first 100 guests (18 years and older) will receive a mystery gift card giveaway valued at up to $20 each, and customers can enter to win a $200 gift card to Uncharted.
