Resource Realty of Northern New Jersey (RRNNJ) has completed two industrial-leasing transactions in the high-demand Morris County market.
The properties, in Rockaway and East Hanover, highlight the strength of the service-industrial sector, which supports home-improvement infrastructure and regional business operations.
RRNNJ facilitated a 4,800-square-foot lease for Anthony & Sylvan Pools, one of the region’s largest name-recognized pool builders, at the Rockaway property at 385 Franklin Road. Firm Principals Greg Sabato and Brian Wilson represented ownership in the deal, while Jason Horowitz of Triforce Commercial Real Estate represented the tenant.
“The choice of 385 Franklin Road underscores a growing trend among national service brands seeking high-visibility locations with immediate access to essential highway infrastructure, such as the Interstate 80 and Route 46 corridors,” said Sabato. “By establishing a footprint in Rockaway, Anthony & Sylvan Pools is positioned to serve the residential and commercial populations of Morris, Sussex and Warren counties.”
The RRNNJ brokerage team, which specializes in Morris County and the surrounding submarkets, said the facility’s layout provides an ideal hybrid of warehouse storage and administrative space, a hallmark of the flex-property category that remains in demand throughout the market.
In East Hanover, the Sabato/Wilson team also negotiated a 4,000-square-foot lease renewal at 50 Williams Parkway, where the team represented the landlord exclusively.
“The market positioning of Williams Parkway speaks to the enduring value of the East Hanover industrial submarket,” said Wilson. “The retention of the tenant here highlights the stability of the local market that feeds extremely strong occupancy rates for ownership.”
These transactions reflect a broader shift in the Northern New Jersey industrial landscape, reports RRNNJ’s market specialists. As e-commerce giants continue to occupy the “big-box” distribution centers, a secondary market has emerged for properties in the 2,500- to 7,500-square-foot range. These units are the lifeblood of the Main Street economy, housing the service providers, home improvement specialists, and local distributors that cater directly to the regional demographic.
“The activity we are seeing throughout Northern New Jersey and Southern New York State as a whole indicates the industrial market is about more than just logistics; it’s about small-bay service-industrial spaces that facilitate more localized service delivery,” said Sabato. “High-quality, mid-sized industrial space is a ‘must-have’ for companies that need to be within arm’s reach of their customers.”
