Erbach Communications Group in Lyndhurst announced that Sarah Malinowski Ferrary has joined as vice president for account services.
With more than 20 years of industry experience in strategic communications and marketing, Malinowski Ferrary will oversee strategic planning, research, marketing and public relations for a range of ECG clients in the education, health care and corporate sectors.
A purpose-driven brand builder, she most recently served as vice president for communications and marketing at Saint Peter’s University, where she recently wrapped communications and marketing for the $86 million capital campaign, “Peacocks Rise.” She also oversaw and implemented the multiplatform branding campaign, “The World Needs More Peacocks,” directed internal and external communications during COVID-19 and other critical events and served as editor of the university’s flagship publication.
“We are thrilled to bring Sarah on board,” Kristen Volkland, owner and president of ECG, said. “Her knowledge, experience and track record of results is going to enrich our team and partnerships. The ceiling has been raised on what we can accomplish on behalf of current and future clients.”
Earlier in her career, Malinowski Ferrary was a member of the corporate communications practice at MikeWorldWide, formerly MWW, in East Rutherford.
