HomeLifestyleHoliday family spending expected to reach $2,830: Affinity index

Holiday family spending expected to reach $2,830: Affinity index

With holiday season nearly here, new data aggregated by Affinity Federal Credit Union shows that Americans can expect to spend about $2,828.29 on holiday-related expenses in 2025. 

This figure is up from $2,749.42 in 2024, representing a 2.9% increase year-over-year and aligning with the national inflation rate of 3% as reported by the U.S. Bureau of Labor Statistics.

The findings come from Affinity’s second annual Holiday Spending Index, which examines typical household expenses between Thanksgiving and New Year’s, including hosting, travel, gifting, entertainment, and decorations.  

Hosting a holiday meal for 12 people will cost an average of $362.80, up roughly 5% from last year’s cost of $344.61. The increase is largely driven by higher beverage and ingredient expenses. Prices for coffee, tea, and wine rose sharply, while the cost of key side dishes also increased. Main courses such as turkey and ham fell slightly in price, year-over-year.

Travel also continues to be a major factor in overall holiday spending. The national gas price is averaging $3.04 per gallon as of Oct. 31.

“The holidays highlight both the joy of giving and the reality of higher costs,” said Grant Gallagher, director, financial wellbeing and brand communications at Affinity. “We know this time of year can stretch budgets, which is why awareness and preparation are key. When families understand where their money goes, they’re better equipped to make decisions that support their wellbeing.”

Gifting remains a significant part of holiday budgets, averaging $495.08 for a family of four, or about 18% of total holiday spending. Modest price increases across children’s toys, apparel, and shipping have contributed to the rise. Families are also spending more on experiences with holiday activities such as ice skating, light shows, and crafts totaling $454.38 this year, a nearly 10% increase from 2024.

Decorating costs have remained largely stable, averaging $460.03 per family. Slight increases in outdoor décor costs were balanced by nationally lower average electricity rates.

Affinity’s Certified Wellbeing Coaches encourage families to plan ahead, look for small savings opportunities, and use available resources to manage seasonal expenses. Taking steps such as tracking spending, prioritizing needs, and using rewards programs can help families enjoy the holidays while maintaining financial balance.

This year’s research was conducted in October 2025 and reflects national holiday spending trends across key categories, including food, travel, gifts, and activities. Businesses or goods included in the research are not endorsed by or members of Affinity Federal Credit Union.

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