Liverpool Football Club signed a multiyear deal with Orion Innovation to become the club’s official digital transformation partner.
Through this exclusive deal announced Tuesday, Edison-based Orion will partner with LFC as it continues to innovate digitally and further connect its global fanbase to the club.
LFC will leverage Orion’s two decades of deep experience transforming the business operations of some of the biggest sports leagues and teams across the U.K., Europe, the U.S. and Asia Pacific.
“We’re super excited to be working together with Orion in the digital space, which is so important to us and our supporters,” Liverpool Football Club Senior Vice President for Digital Drew Crisp said. “As a club, we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever evolving and progressing digital journey.”
Billy Hogan, CEO of Liverpool FC, added: “It’s fantastic to welcome Orion to the LFC partner family. We see strong synergies and cultural fit between our two brands, with similar core values, ambition and the desire to be the best in class digitally.”
Through its Sports Innovation Lab, Orion has developed leading solutions for the sports industry, including a platform for sports operations, enhanced fan experience and gameday management.
“We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams. We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients. We’re also very excited about the impact LFC’s global platform will have on our brand,” Raj Patil, CEO of Orion, said.
Satish Kumar, global head of sports & entertainment for Orion, added: “We welcome LFC to Orion’s Sports Innovation Lab and look forward to this partnership fueling innovation for the sports industry. As a leader in stadium technology, we are thrilled to bring our expertise to Liverpool Football Club, one of the most iconic football clubs in the world.”
