The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products based in Secaucus, announced two executive appointments.
Monika Grabania has been appointed vice president of digital marketing Dec. 1, and Erica Evans was named vice president of inventory planning, earlier this fall.
Grabania will oversee The Vitamin Shoppe’s digital marketing organization, leading efforts to deepen customer engagement, strengthen loyalty and expand the brand’s reach across all digital channels. Her scope includes growth marketing, CRM, loyalty programs and data strategies that shape the end-to-end digital customer journey and support the company’s long-term value-creation plan.
Most recently, she served as head of digital transformation, media and e-commerce for Flora Food Group North America, a unit of KKR Private Equity. In that role, she built the company’s digital infrastructure, launched its e-commerce and CRM capabilities, and drove a 13-times increase in e-commerce sales in under four years, including a major acceleration of digital marketplaces.
Her prior experience includes serving as vice president, omni-media and data strategy at L’Oréal USA; senior director, brand marketing and media strategy at A&E Television Networks; and senior partner, group director at Mindshare/Unilever.
“I’m thrilled to join The Vitamin Shoppe at such a pivotal and energizing moment for the brand,” said Grabania. “There is an incredible opportunity to create more meaningful, data-driven connections with our customers, and I’m excited to partner with this talented team to help spark a new generation of digital innovation and change.”
As VP of inventory planning, Evans leads enterprise-wide inventory planning, forecasting and allocation, ensuring optimal product availability, channel efficiency and sales productivity across the company’s omni-channel network.
She joined The Vitamin Shoppe with over 20 years of leadership experience in merchandising and inventory roles across a range of retail channels, including direct-to-consumer, subscription services, marketplaces and brick-and-mortar. She previously served as vice president of merchandise planning, allocation and inventory management at GNC, and as managing director of Praia Beauty Group.
“I’m excited to join The Vitamin Shoppe and contribute to such a mission-driven brand that has so much momentum,” said Evans. “Optimizing our inventory planning is a critical key to unlocking new growth opportunities across stores and digital.”
“These appointments represent a dynamic next step for The Vitamin Shoppe as we continue building out a high-performance organization aligned with our bold growth ambitions,” said Sharon Leite, CEO of The Vitamin Shoppe.
“Monika and Erica each bring deep experience at world-class brands and exceptional executional capabilities in their areas of expertise. Their leadership will be instrumental as we elevate the customer experience, hone our digital capabilities and strengthen our operational excellence to fuel this next phase of our evolution and expansion.”
