OHM Fitness recently said it will open 30 electrical muscle stimulation fitness studios in New Jersey over the next few years. The first few locations are targeting a summer 2023 debut, according to Jake and Alyssa Kapneck, who have secured the area representative rights to the fitness concept.
The first franchisees to join the Kapnecks in New Jersey are John and Janet Mok. The Moks secured three franchise licenses to expand the OHM Fitness brand into Bergen and Passaic counties. The couple is searching for three ideal retail locations (around 2,000 square feet) in hopes of opening their first location this summer. They previously owned three European Wax Centers for 10 years, and two Amazing Lash Studios for four years. John Mok ran all day-to-day operations and Janet Mok, a former HBO marketing executive, was involved in the marketing efforts.
OHM Fitness offers a high-tech, high-energy EMS fitness experience that packs the benefits of an intense two-hour workout into a low-impact, 25-minute session. The first studio opened in the company’s headquarters of Scottsdale, Arizona, in June and, since then, the company has already sold the rights to five territories, including 121 total franchise licenses. Territories currently in development include New Jersey, Arizona (entire state), San Diego, South Florida and Washington, D.C.
The Kapnecks also have extensive experience in franchising. The married New Jersey natives owned and operated a number of European Wax Center franchises in Maryland, operating a total of eight locations until they sold the business in August 2022. OHM Fitness immediately caught their attention, and they flew to Scottsdale to experience the studio and meet with the founding team.
“OHM Fitness is going to change the way people in the U.S. workout. It’s all about efficiency and using technology to get better results in less time. We use tech to make every other part of our lives more efficient; now, it’s time for fitness to catch up,” Jake Kapneck said. “I’m confident this is going to take off in a big way in New Jersey.”
At OHM Fitness, guests are immersed in a high-tech fitness experience with every visit. The EMPower Suit has the ability to produce impressive results with a desirably low rate of wear and tear on the joints, ligaments and muscles. While the body’s central nervous system can only send frequency impulses that control up to 50% of your muscle fibers during an exercise, the EMS technology within the wireless EMPower Suit activates 95% of the muscle and is able to send impulses to muscle fibers up to 100 times faster, causing muscles to feel fatigued faster than a traditional weight training exercise.
“We are able to deliver better results than a person can achieve from spending two or three hours in the gym in one 25-minute class, three times per week,” said founder and CEO Doug Payne. “This technology has been popular in Europe for decades, and others have tried similar concepts in the U.S. but no one has found the right delivery and format. We have nailed it and our members’ results are mind-blowing.”
